Lenz Moser was born into a prominent Austrian wine family and was destined to carry on their legacy of breaking new ground in fine wine. His grandfather invented a new trellising system, and his father pioneered bio-dynamic vine cultivation in Austria in 1978.

Lenz rose to become the CEO of Robert Mondavi Europe after spending a significant amount of time learning directly from Robert Mondavi. Following the sale of the company, Lenz went on to follow his grandfather's advice and launch his project "New Chapter" to promote the widely unknown grape variety "Grüner Veltliner" around the world. All of this made him more aware of the dormant potential that exists in many of the world's most beautiful terrains and terroirs, all of which are destined to produce great wine. This is how a series of ventures were launched, all with the goal of promoting these world-class regions and grape varieties to the international wine community.